Hair science. Or myth?
Our journey to redefine hair care has helped us to challenge common misconceptions about the health of hair.
Prevention, not repair
Can treatments and serums really repair underlying hair damage?
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The cold truth
It's said that rinsing your hair with cold water will make it shine. But that's not science. Let us show you why. -
The power of airflow
Does higher hair dryer wattage really mean more powerful airflow? Discover the science behind the myth.
Did you know?
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The average human head has 80,000 to 150,000 hairs.
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Hair can't heal once damaged, so it's important to protect it.
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Hair is typically 79% keratin, 17% water and 4% fats, oils and pigments.
The life cycle of a hair is typically 2 to 7 years.
Hair is the second fastest replicating tissue in the human body.
A style will drop out faster if you overdry the hair.
* vs. untreated hair