The science behind style
Beyond the art of styling lies the science of understanding hair.
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The science behind shine
Our obsession with hair led us to go above and beyond to understand shine, what effects it, and why we created a hair dryer to help protect it.
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The science behind frizz
Damaged hair absorbs water quickly, causing strands to swell, creating frizz. That’s why we engineered a hair dryer with intelligent heat control.
* vs. untreated hair