Science, not guesswork
At Dyson, we want to know everything there is to know about hair. We're obsessed with the science behind hair and use it to engineer our technology. No guesswork, no gimmicks, just tried and tested science.
The hair lifecycle
Each strand goes through the hair life cycle. A continuous process of growth, rest, and shedding that includes the anagen, catagen, and telogen phases.
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Lifespan of a hair in years
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Up to 100 hair strands are lost each day
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There can be as many as 150,000 hairs on a human head
What your hair type means for you
Understanding your hair type can help you learn how to define and take care of your hair – and choose the best technology for you. We can roughly categorize 'hair shape' into four main groups.
Avoiding exposure to excessive heat
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Maintaining scalp health
Dyson's Intelligent heat control helps protect the scalp barrier from excessive heat. Helping to maintain your scalp's moisture levels when styling.
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Retaining moisture
Excessive heat can make hair more porous – meaning it can gain or lose water easily. The imbalance can weaken hair and reduce style retention.
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Preventing breakage
Overexposure to excessive temperatures can weaken the bonds in the hair. Losing strength and elasticity over time can make it more prone to breakage.
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Maintaining shine
Hair can look dull, if damaged, as a result of cuticles lifting and scattering light. But when hair is healthy and aligned, it reflects light evenly – appearing shiny.
What is a healthy scalp?
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Dyson Airwrap™ multi-styler
Combining powerful airflow with Intelligent heat control, the Dyson Airwrap™ multi-styler can create multiple styles using the Coanda effect, not excessive heat.
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Dyson Supersonic™ hair dryer
The Dyson Supersonic™ hair dryer is fast drying with no excessive heat. For precision styling with controlled airflow, to embrace hair's natural shape.
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Dyson Airstrait™ straightener
The Dyson Airstrait™ straightener dries and straightens hair simultaneously. Take hair from wet to a natural straight style - with one machine, and no heat damage.
Choose your model
Click 'See Details' below to explore all colour options
Get more from your Dyson with the MyDyson™ app▴
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Styling masterclasses
Hairstyle inspiration and tips on perfecting your technique, from Dyson style experts.
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Expert guides and content
Expert how-to guides, helping you master different styling attachments. For your hair type and style.
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Priority owner access
Receive invites to exclusive events and be among the first to hear about the latest Dyson technology.
▴The MyDysonTM app is only compatible with select Dyson products. For a list of compatible products, please click here.
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¹Stats from Dyson's Global Hair Survey 29th November 2021 - 21st December 2021. 23,000 Respondents from 23 Markets (US, C, UK, Ireland, France, Italy, Spain, Germany, Switzerland, Austria, Sweden, Russia, Turkey, Australia, Mainland China, Hong Kong SAR, Taiwan region, Japan, South Korea, Singapore, Malaysia, Thailand and Vietnam)